Why You Are Not Getting What You Want from Your kvCORE Website and CRM

The kvCORE platform is one of the most powerful website and CRM tools available to real estate brokers and agents, yet many are not seeing the results they should. Why? Because, like any tool, its effectiveness depends on how well it’s set up and customized. Let’s break down some key reasons why brokers and agents aren’t maximizing kvCORE’s potential, and how they can start getting more out of it.

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1. Professional Look and Feel?

A website is often the first impression a potential client gets of your brokerage. If the site looks generic or unprofessional, visitors won’t feel compelled to stick around. Here’s where many kvCORE websites fall short:

• Irrelevant Content: Too many websites are filled with filler content that doesn’t speak to the visitor’s needs. They don’t demonstrate any local market expertise or provide valuable, engaging information.
• No Video: Video is one of the most powerful tools to capture attention and convey information. A website without video is missing an opportunity to connect with visitors on a deeper level.
• Images Are Not HDR: High-quality, high-dynamic-range (HDR) images stand out, making your site feel polished and professional. Grainy, low-resolution photos, on the other hand, can make a site feel amateurish.
• Nothing Stands Out: Brokers often fail to differentiate themselves from competitors. If a visitor can’t quickly understand why you’re the best choice, they’ll leave.
• No Expertise Shown: The website should illustrate the broker’s specific expertise, but many fail to do so, instead featuring bland, generic content that could belong to any brokerage.
• Generic Content: Using stock templates or content that isn’t customized for your audience makes the website indistinguishable from others. Visitors want to feel a personal connection, and generic content won’t deliver that.

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2. Homepage Structure and SEO?

A well-designed homepage can significantly boost engagement, but many kvCORE websites miss the mark:

• Hard to Navigate: If visitors can’t easily find the information they’re looking for, they’ll leave. Many kvCORE sites suffer from poor navigation and overly complex layouts.
• Not Easy to Get Information: Visitors should be able to quickly find key details like listings, services, and agent contact info. If they have to dig through irrelevant content, they’ll likely get frustrated and bounce.
• Irrelevant Content: Too many websites are filled with content that doesn’t provide real value or engage visitors. There’s a need for more localized, relevant content that speaks directly to potential clients’ needs.
• Lead Capture Isn’t Professional or Relevant: The lead-capture tools on most kvCORE websites are either too generic or too intrusive. They should be seamlessly integrated into the website to capture leads without disrupting the user experience.
• No Clear Expertise: Brokers need to show their specific strengths—whether that’s local market knowledge, years of experience, or a unique service offering. Many websites fail to effectively communicate this.
• SEO Is Not Optimized: If the homepage isn’t structured and optimized for SEO, potential leads won’t even find the website in the first place. Poor SEO is one of the biggest reasons why many kvCORE websites don’t attract enough organic traffic.

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3. Ineffective Lead-Capture Tools?

Lead capture is one of the most critical functions of a website, yet so many kvCORE websites are underutilizing their tools:

• Generic “Out of the Box” Tools: The default lead-capture tools that come with kvCORE are not personalized enough to engage visitors effectively. Customizing these tools to ask the right questions and guide visitors through the process can greatly improve results.
• Too Complicated: Lead-capture tools should be simple, but many kvCORE sites make it unnecessarily complicated for visitors to submit their information. This often leads to higher bounce rates.
• No Automation for Follow-Up: Once a visitor submits their information, it should automatically be sent into the CRM, and the system should trigger ongoing engagement through behavioral automation. Without this, the relationship-building process grinds to a halt.
• No Behavioral Triggers: KvCORE’s behavioral automation can trigger follow-ups based on a visitor’s actions, but many brokers fail to set this up. Without triggers, leads aren’t engaged in a timely, relevant manner.
• Geared Only Toward Immediate Buyers/Sellers: Most lead-capture tools on kvCORE sites only cater to people who are ready to buy or sell immediately. But 92% of your audience isn’t in the market at this moment—they’re gathering information for future needs. Tools need to engage and nurture these long-term prospects.

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4. Effectively Engaging Your SOI?

A real estate agent’s Sphere of Influence (SOI) is their most valuable source of business, yet it’s often neglected. Here’s how kvCORE users are missing the mark:

• Not Effectively Engaging SOI: Many agents focus only on new leads, forgetting about their SOI. The CRM should be set up to automatically engage these contacts with relevant, helpful content to keep the agent top of mind.
• Automating Outreach: KvCORE’s CRM can automate personalized outreach to stay in touch with an agent’s SOI throughout the year. Too few brokers take full advantage of this, leaving valuable business on the table.
• Targeted Content: Sending out generic emails to SOI contacts doesn’t cut it. Brokers need to customize their outreach to be relevant to their contacts’ specific needs and timelines.

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5. No New Recruiting Opportunities?

A broker’s website isn’t just for attracting clients—it’s also key to recruiting talented agents. Here’s why many kvCORE sites fall short:

• Doesn’t Appeal to Potential Recruits: A brokerage’s website should speak to agents looking for a new home. If it doesn’t highlight what sets the brokerage apart, why would an agent choose to join?
• No Recruiting Tools: A robust kvCORE website should have built-in tools that not only capture leads from buyers and sellers but also attract agents looking to join your brokerage.
• No Content Targeted at Agents: Just like buyers and sellers, agents want to see that your brokerage has the expertise and tools to help them succeed. If your site is entirely focused on clients, you’re missing a key opportunity to attract new talent.

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By addressing these key areas, brokers and agents can start seeing the true potential of kvCORE. At RealWebPros, we specialize in enhancing the kvCORE platform to ensure our clients get more out of it—capturing more leads, engaging their Sphere of Influence, and recruiting the best agents. If your website isn’t performing the way it should, it might be time to make some upgrades.

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RealWebPros helps brokerages optimize their kvCORE websites and CRM to drive more business and capture more leads. Contact us to learn how we can help transform your kvCORE platform into a powerful business generator. Click [HERE] to find out more, or reach out to Andy on LinkedIn (https://www.linkedin.com/in/wittandy/).

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